Dealer Principal

Date: 20 Aug 2025

Location: Penrith, NSW, AU, 2750

Company: Eagers Automotive

Are you an experienced and dynamic leader with a passion for the automotive industry? We are seeking a highly skilled Dealer Principal to lead our team and drive the success of our dealership.

 

About the Role
As the Dealer Principal, you will be the cornerstone of our operations, responsible for the overall day-to-day management and profitability of the dealership. This is a senior leadership position where your strategic vision and hands-on approach will directly impact our performance and culture.

 

Key Responsibilities:

  • Operational Leadership: Oversee all dealership departments, ensuring seamless and efficient operations.
  • P&L Management: Take full responsibility for the dealership's profit and loss, developing and implementing strategies to achieve financial targets.
  • People Management: Lead, mentor, and motivate our team, fostering a positive and productive work environment. Ensure all staff are paid correctly and maintain a strong focus on a safe workplace.
  • OEM Relationship: Build and maintain a strong, positive relationship with our Original Equipment Manufacturer (OEM) partner.
  • Customer & Team Experience: Uphold our commitment to delivering exceptional customer service and ensuring a great experience for both our customers and our staff.

 

Skills and Qualifications:

  • Proven experience as a Dealer Principal or in a senior dealership management role.
  • Strong commercial acumen with a deep understanding of financial management within a dealership environment.
  • Exceptional ability to build and maintain strong relationships with both internal teams and external partners.
  • Excellent leadership and communication skills.
  • A strategic mindset with a focus on long-term growth and sustainability.

 

Why Join Us?
Yes, we've done well as a business – with over 300 dealerships across the country, we are Australia’s 
largest automotive network. Truth is, our success is driven by our people. 

 

We've all put in the hard yards to make Eagers Automotive a great place to work, and a business that 
people want to be part of. Here, everyone matters. Our people come from a diverse range of 
backgrounds with a variety of skills, talents, and dreams, however no one is more or less important 
than anyone else. Our shared vision, strong work ethic and our ‘can-do’ attitude makes us a well-oiled machine. 

 

That's why when you join us, you'll be treated with courtesy and respect, but you'll also be 
challenged to use your skills, knowledge, experience, and initiative to drive our business ahead. 

 

Of course, we'll do all we can to help you get ahead too. We'll make your role as interesting and 
rewarding as possible with a range of benefits, professional training, and development opportunities. Positions are awarded on merit, so this is the perfect place to grow your career in the auto industry. 

 

And if all that wasn't enough, you can also take advantage of other benefits like discounted gym 
memberships, health insurance, vehicle purchasing and service discounts, and an excellent work/life 
balance. You're welcome! 

 

If you like what you hear, look no further, apply now by completing the application form on our 
careers tab. 

 

How to Apply
If you are a results-driven leader ready to take on this exciting challenge, please submit your resume and a cover letter detailing your relevant experience.

 

We look forward to hearing from you.