Marketing Manager

Join one of Australia’s leading automotive dealerships, representing two iconic brands, BMW and MINI.

At Essendon BMW & MINI, we are proud of our award winning team, delivering premium customer experiences in a collaborative, high performing, and energetic culture.
We are seeking a dynamic and experienced Marketing Manager to take ownership of our marketing function across both brands and drive engaging, high impact campaigns.

About the Role
As Marketing Manager, you will lead and execute all marketing initiatives across BMW & MINI, including:

• Planning and delivering high profile vehicle launches for both BMW and MINI
• Coordinating exclusive drive days and customer events
• Managing sponsorships and brand partnerships
• Overseeing all digital, social media, and online marketing activity
• Developing and executing integrated marketing campaigns
• Ensuring brand alignment with BMW & MINI global standards
• Collaborating with internal departments and external agencies

About You

• Proven experience in a Marketing Manager role (automotive experience highly regarded)
• Strong expertise across digital, social media, and event marketing
• Ability to manage multiple projects in a fast paced environment
• Creative, proactive, and detail oriented
• Excellent communication and stakeholder management skills
• Passion for premium and lifestyle brands

Why Join Essendon BMW & MINI?

• Represent two globally recognised brands, BMW & MINI
• Be part of an award winning dealership team
• Thrive in an amazing, supportive team culture
• Work on exciting launches, events, and campaigns
• Genuine opportunity to make your mark

As part of Eagers Automotive, Essendon BMW is backed by the strength of Australia’s largest automotive retailer, with over 8,000 team members across 250 dealerships spanning Australia, New Zealand and Canada. Representing 33 car brands and 11 truck and bus brands, we are driven by a commitment to outstanding guest experiences.

Here, we do things the right way. We’re a high-performing dealership with smooth processes, a supportive team, and a focus on delivering great customer service. Our people stay because the culture is positive and there are real opportunities to progress.

If this opportunity aligns with your experience and goals, we look forward to hearing from you.

Eagers Automotive – Moving together.